Live On social awareness movement

The Ministry of Health has initiated the Live On campaign since 2008 to raise public awareness of organ transplants.

Live On is a social awareness movement which aims to take organ donation from an Act of Parliament to an act that embraces potential donors, recipients and their respective families in an respective uplifting bond of life. For donors, it is an expression of the renewed life that a donor can bestow on someone else; to recipients, it is the expression of hope fulfilled and to the families of donors, it is the possible comfort in their loss. The movement will also promote altruistic living organ transplantation.

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